Covid-19 Pivot Develops New Event Staffing Competencies

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I will always remember March 12, 2020 as the strangest day of my 14-year event staffing career.  As I drove to the airport the NCAA decided to play without fans. Upon landing I heard the news from my team that our clients had been canceling scheduled catering, trade shows and promotional events for the next few months. By the end of the day the NCAA had cancelled March Madness. 

It felt surreal to be in business for 25 years staffing hundreds of events daily. Then in one day almost our entire calendar was wiped clean.  My head was spinning, and I knew we had to pivot and do it fast! 

I gathered the A+ Staffing leadership team to brainstorm the path forward. We found our event company in a position to temporarily transition from an in-person hospitality and an experiential marketing staffing firm into a front line Covid-19 support team.  We went to work providing staff for sanitization of national grocery chains, merchandising associates for convenience stores, ambassador personnel to prepare offices for essential workers, virtual ambassadors for online conferences and round the clock cleaning programs for some of the largest transportation systems in the country. We looked for every opportunity to help our partners safely conduct business during these unprecedented times.   

Through this transition we developed the following staffing competencies:

  • Sanitization Specialist
  • Social Distancing Squad
  • Merchandising Teams
  • Virtual Ambassadors
  • Zoom Meeting Hosts
  • Virtual Event Hosts
  • Return to Work Ambassador

We are not out of the woods yet, but our pivots are growing, and we are excited to support our clients and employees. 

A+ Staffing is ready for your next initiative.  From return to work programs to socially distanced events, we have the people and expertise to support your team. 

Posted On Aug 26, 2020

Jade Edwards President

Jade Edwards


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