DRIVING TRAFFIC TO COLLEGE GAME DAY EXPERIENCE
NISSAN GAME DAY EXPERIENCE
Challenges
Brand Ambassadors provided by A+ Staffing in partnership with a marketing agency worked together to produce Nissan activations at 85 colleges across the US at football, basketball and baseball games. The teams of 4 to 6 Brand Ambassadors constructed a large footprint on game day and interacted with gameday fans to obtain leads.
OUR STRATEGY & ACTIVATION
- A+ Staffing hired a dedicated account team and a local Field Marketing Manager for the universities.
- The account team created relationships with the university career centers to recruit college students as brand ambassadors to join the team.
- Created training certification program to become a certified Nissan Team Member. During the campaign 798 Brand Ambassadors earned their certification.
Services
- ◆EXPERIENTIAL MARKETING
Join The Best Team In The Business
We’re always looking for bright, enthusiastic people who are excited about making memorable customer experiences. Think you have what it takes to make the grade? Talk to A+ today.
info@apluspeople.com
214.357.9500
