Launching A Summer Concert Series During The Pandemic

Encore Nights


The Challenge

A+ Staffing was tasked with providing an internal team of market managers, event day management staff, event staff and ticket scanners to launch a new concert series exclusively for drive in theaters throughout the US in the summer of 2020. Go to our Sports and Entertainment page to learn more!

Our Strategy & Activation

  • From June to September, A+ Staffing provided 4,000 staff across North America to support the concert series
  • Patrons were able to feel safe with attending by incorporating contactless tickets, requiring appropriate PPE needs and keeping groups six feet apart
  • Four concerts were produced including Metallica, Garth Brooks, Kane Brown and Blake Shelton/Gwen Stefani
  • A virtual command center was created to be able to communicate with over 300 theaters the day of the event to troubleshoot all technology and staffing issues


  • Sports & Entertainment

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